SEO agency · USA · clients in the UK, Australia and the UAE

SEO Squirrel

Custom Theme + SEO · SEO Agency

A custom WordPress theme and SEO for SEO Squirrel, the US-based SEO agency I co-founded and lead SEO for — built to turn local business owners into audit requests.

ServicesDesign + SEO CountryUnited States Websiteseo-squirrel.com
Visit seo-squirrel.com Get my free SEO check
seo-squirrel.com
SEO Squirrel homepage — desktop
SEO Squirrel homepage — mobile
Results

What changed

Measured with Google Lighthouse on the live site (1 Nov 2026) — speed, SEO and accessibility scores you can re-check yourself.

100 / 93Lighthouse performance — desktop / mobileGoogle Lighthouse lab test, 1 Nov 2026
100Lighthouse SEO, accessibility and best-practices scoresGoogle Lighthouse lab test, 1 Nov 2026 (desktop and mobile)
0.5 slargest contentful paint on desktop (2.2 s on mobile)Google Lighthouse lab test, 1 Nov 2026
90+city and country location pagesseo-squirrel.com locations menu
The business

SEO Squirrel is a US-based SEO agency for small businesses in the UK, Australia and the UAE: keyword research, content, on-page and technical SEO, link building, Google Business Profile and website design, sold as fixed monthly plans with no long-term contracts. I'm a co-founder and Head of SEO.

The design

A bright, friendly look with forest green, warm yellow and a hand-drawn squirrel mascot. The hero pairs a big serif promise — “SEO that actually works” — with a live-looking Google results card that climbs from position 89 to 4, plus traffic and map-pack badges.

At a glance
Client
SEO Squirrel
Industry
SEO agency
Location
USA · clients in the UK, Australia and the UAE
Work
Design + SEO
  • 100 / 93Lighthouse performance — desktop / mobile
  • 100Lighthouse SEO, accessibility and best-practices scores
  • 0.5 slargest contentful paint on desktop (2.2 s on mobile)
How it was built

The tech behind SEO Squirrel’s website.

A custom WordPress theme, SEO Squirrel Premium 1.7.10, for PHP 8.0+ — built for this site, with the tools it needs inside.

  • WordPress
  • Custom theme
  • LiteSpeed cache
  • Elementor → HTML

Platform

  • WordPressThe system the website runs on.
  • Theme: SEO Squirrel Premium 1.7.10Made for SEO Squirrel — not a bought template. Version on the live site.
  • PHP 8.0+The server needs PHP 8.0 or newer.
  • MHR License ServerTheme updates are delivered and licensed from my own server.

Code & languages

  • PHP (8.3.36 on the server)The theme’s templates and features are written in PHP; WordPress builds each page on the server.
  • HTML5 & CSSHand-written markup; the main styles are inlined in the page for speed.
  • JavaScriptPlain JavaScript, no jQuery — 1 theme script (uses the browser’s IntersectionObserver and fetch() APIs).
  • Schema.org JSON-LDBreadcrumbList, FAQPage, OpeningHoursSpecification, Organization, Person, ProfessionalService — structured data on the homepage.
  • ImagesWebP and AVIF images on the homepage.
  • FontsSelf-hosted web fonts (WOFF2) — no Google Fonts request.
  • ServerLiteSpeed.

Inside the theme

  • Custom WordPress themePlugin-free: forms, page cache, WebP, table of contents and security built in.
  • Elementor-to-HTML migrationMoved the old Elementor pages into clean theme HTML.
  • MHR LumeRank SEOThe only active plugin.

From the theme’s own details and the live site’s pages and files, 6 Nov 2026.

← Previous case studyReady for TenRebuilding my own affiliate site after a Google update Next case study →CRM SquirrelCustom Theme + SEO · Pipedrive Consultancy
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