Career training school · Charlotte, North Carolina

D.A. Academy of North Carolina

From struggling online to 800–1,000 Google clicks a month

A dental assistant school that was struggling to get traffic and enquiries online. A new website and ongoing SEO now bring steady traffic and good leads from Google.

ServicesDesign + SEO CountryUnited States Websitedaacademyofnc.com
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daacademyofnc.com
D.A. Academy of North Carolina homepage — desktop
D.A. Academy of North Carolina homepage — mobile
Results

What changed

Every number below comes from Google Search Console, a client report or the client engagement — nothing is estimated.

400+search queries on Google page 1Google Search Console, last 28 days (October 2026)
250+queries in the top 3Google Search Console, last 28 days (October 2026)
800–1,000Google clicks a monthGoogle Search Console, May–September 2026
Top 3for “dental assistant programs Charlotte NC”Google Search Console, October 2026
The challenge

The school was struggling to get enough traffic and enquiries from search.

The business

A dental assistant school in Charlotte, North Carolina, running a 12-week hands-on Dental Assistant program with day, evening and weekend classes, a full Spanish-language program, payment plans and job placement support — 1,540+ students joined and 940+ graduates working as assistants.

The design

A clean, bright healthcare look in deep forest green and fresh mint, with a bold headline (“Become a Dental Assistant in Charlotte, NC”) beside real photos of students in the clinic. Proof numbers, seven reasons to choose the academy, a program-at-a-glance list, flexible enrolment and career-change sections lead to “Let’s join the program” everywhere.

At a glance
Client
D.A. Academy of North Carolina
Industry
Career training school
Location
Charlotte, North Carolina
Work
Design + SEO
  • 400+search queries on Google page 1
  • 250+queries in the top 3
  • 800–1,000Google clicks a month
How it was built

The tech behind D.A. Academy of North Carolina’s website.

A custom WordPress theme, DA Academy Premium 1.1.0, for PHP 8.1+ — built for this site, with the tools it needs inside.

  • WordPress
  • Custom theme
  • PHP 8.1+
  • Built-in page builder
  • MHR LumeRank SEO

Platform

  • WordPressThe system the website runs on.
  • Theme: DA Academy Premium 1.1.0Made for D.A. Academy of North Carolina — not a bought template. Version on the live site.
  • PHP 8.1+The server needs PHP 8.1 or newer.

Code & languages

  • PHPThe theme’s templates and features are written in PHP; WordPress builds each page on the server.
  • HTML5 & CSSHand-written markup; the main styles are inlined in the page for speed.
  • Schema.org JSON-LDOpeningHoursSpecification, WebSite — structured data on the homepage.
  • ImagesWebP images on the homepage.
  • ServerNginx.

Inside the theme

  • Custom WordPress themeStandalone theme with its own drag-and-drop page and template builder.
  • DA Academy BoardForms, translation, mail, speed and migration tools in one dashboard.
  • MHR Spanish TranslatorThe English / Spanish switch.

From the theme’s own details and the live site’s pages and files, 6 Nov 2026.

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