Career training school · Charlotte, North Carolina

D.A. Academy of North Carolina

From struggling online to 800–1,000 Google clicks a month

A dental assistant school that was struggling to get traffic and enquiries online. A new website and ongoing SEO now bring steady traffic and good leads from Google.

ServicesDesign + SEO CountryUnited States Websitedaacademyofnc.com
daacademyofnc.com
D.A. Academy of North Carolina homepage — desktop
D.A. Academy of North Carolina homepage — mobile
Results

What changed

Every number below comes from Google Search Console, a client report or the client engagement — nothing is estimated.

400+search queries on Google page 1Google Search Console, last 28 days (October 2026)
250+queries in the top 3Google Search Console, last 28 days (October 2026)
800–1,000Google clicks a monthGoogle Search Console, May–September 2026
Top 3for “dental assistant programs Charlotte NC”Google Search Console, October 2026
The challenge

The school was struggling to get enough traffic and enquiries from search.

The business

A dental assistant school in Charlotte, North Carolina, running a 12-week hands-on Dental Assistant program with day, evening and weekend classes, a full Spanish-language program, payment plans and job placement support — 1,540+ students joined and 940+ graduates working as assistants.

The design

A clean, bright healthcare look in deep forest green and fresh mint, with a bold headline (“Become a Dental Assistant in Charlotte, NC”) beside real photos of students in the clinic. Proof numbers, seven reasons to choose the academy, a program-at-a-glance list, flexible enrolment and career-change sections lead to “Let’s join the program” everywhere.

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