Australian local service websites
400+ Australian clients — and every site I’ve built ranks on Google
SEO for 400+ Australian businesses so far, plus custom WordPress websites and local SEO for trades and home-service brands. Every Australian site I have built and optimised ranks on Google.
Australian client websites are shown without links to protect client privacy.
What changed
Every number below comes from Google Search Console, a client report or the client engagement — nothing is estimated.
- Client
- Australian local service websites
- Industry
- Trades & home services
- Location
- Brisbane, Sydney, Melbourne, Perth, Adelaide, Gold Coast, Townsville, Cairns
- Work
- Design + SEO
- 400+Australian clients so far
- 20custom websites built and ranking
- 8cities: Brisbane to Cairns
How the Australian websites were built.
One custom WordPress theme per brand — built to replace page builders and premium themes, with the tools each business needs inside.
- WordPress
- One custom theme per brand
- PHP 7.4+
- No page builder
- MHR License Server updates
Platform
- WordPressEvery site runs on WordPress.
- Custom themesEach brand has its own theme — not a bought template.
- PHP 7.4+The themes need PHP 7.4 or newer.
- MHR License ServerTheme updates are delivered and licensed from my own server.
Code & languages
- PHP (8.3–8.5 on the servers)Theme templates and features in PHP; WordPress builds each page on the server.
- HTML5 & CSSHand-written markup with the theme’s own stylesheet and critical CSS inlined in the page.
- JavaScriptSmall plain-JavaScript theme scripts (no jQuery on the checked sites).
- Schema.org JSON-LDLocalBusiness, FAQPage, BreadcrumbList and Offer data for local search.
- ServerLiteSpeed hosting.
Examples (by brand)
- Smart Carpet PremiumKept the existing content, SEO tags and the Contact Form 7 quote form; new design, pricing, FAQ and testimonials.
- Pro Asbestos Removal Melbourne ProPlugin-free, with its own board for contact details, quote form, enquiries, schema, llms.txt, redirects and page cache.
- Smart Skip Bins Brisbane PremiumBuilt to replace Avada while keeping content, images, URLs and SEO structure.
- Eco Pest Control Premium themesSeparate themes for Brisbane, Melbourne and Perth, plus Pro Pest Control Sydney.
From the theme’s own details and the live site’s pages and files, 6 Nov 2026.
20 brands, 20 custom themes
Each site has its own brand and layout, built around quote requests and calls. Addresses are not linked to protect client privacy.
Want results like Australian local service websites?
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