The Bengal Logistics Ltd.
Organic clicks from 12 to 405 a month
A full redesign and SEO for a Bangladesh service company that has supported international organisations, NGOs and media teams since 1999.
What changed
Organic clicks come from Google Search Console. Speed and SEO scores are Google Lighthouse lab tests on the live site (5 Nov 2026) — you can re-check them yourself. Lead and sales numbers are reported by the client.
Many of Bengal Logistics’ clients are international organisations, NGOs and media teams who look for a partner from outside Bangladesh. The site had to explain a wide range of services — delegations, MICE, project support, BPO and documentary support — in a way a foreign client understands quickly, and show the proof of field work behind them since 1999.
The Bengal Logistics Ltd. supports international organisations, NGOs, media teams and companies in Bangladesh — foreign delegation handling, MICE and business tourism, project support, BPO, research and documentary location coordination — since 1999.
A corporate look in the company’s red (#ED1C24) and blue (#2E3192), with a photo slider of real field work, a clean “company at a glance” numbers section and clear service blocks for delegations, projects, MICE and BPO.
- Client
- The Bengal Logistics Ltd.
- Industry
- MICE, tourism & project support
- Location
- Dhaka, Bangladesh
- Work
- Design + SEO
- 50–200leads a month
- 12 → 405organic clicks a month
- 25+years of field work presented with real photos
The tech behind The Bengal Logistics Ltd.’s website.
A custom WordPress theme, Bengal Logistics 2.6.3, for PHP 7.4+ — built for this site, with the tools it needs inside.
- WordPress
- Custom theme
- No page builder
- No extra plugins
Platform
- WordPressThe system the website runs on.
- Theme: Bengal Logistics 2.6.3Made for The Bengal Logistics Ltd. — not a bought template. Version on the live site.
- PHP 7.4+The server needs PHP 7.4 or newer.
- MHR License ServerTheme updates are delivered and licensed from my own server.
Code & languages
- PHPThe theme’s templates and features are written in PHP; WordPress builds each page on the server.
- HTML5 & CSSHand-written markup; the main styles are inlined in the page for speed.
- JavaScriptPlain JavaScript, no jQuery — 1 theme script (uses the browser’s IntersectionObserver and fetch() APIs).
- Schema.org JSON-LDBreadcrumbList, ItemList, Offer, OfferCatalog, Organization, Person — structured data on the homepage.
- ImagesWebP images on the homepage.
- FontsSelf-hosted web fonts (WOFF2) — no Google Fonts request.
- ServerLiteSpeed.
Inside the theme
- Custom WordPress themeBuilder-free, with no extra plugins.
- SpeedMain CSS is inlined on each page for PageSpeed.
- Editable sectionsHero carousels, services, timeline, gallery and enquiry form.
From the theme’s own details and the live site’s pages and files, 6 Nov 2026.
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