Education & migration consultancy · Melbourne, Australia

EduQuest Australia

Organic clicks from 10 to 358 a month

A custom website and SEO for an Australian education and migration consultancy, built around the student journey.

ServicesDesign + SEO CountryAustralia Websiteeduquest.com.au
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Australia
EduQuest Australia homepage — desktop
EduQuest Australia homepage — mobile
Results

What changed

Every number below comes from Google Search Console, a client report or the client engagement — nothing is estimated.

50–200leads a monthClient-reported, November 2026
10 → 358organic clicks a monthGoogle Search Console
160+search queries on Google page 1Google Search Console, last 28 days (October 2026)
100+keywords rankedSEO report
3local pack rankingsSEO report
Organic clicks / monthGoogle Search Console
10358
SEO startedJan 26MarMayJul
The challenge

EduQuest started in 2024 as a brand-new website with no search history and no brand online. The first site was built by an in-house WordPress developer, but its design had too many issues, so in May 2026 I redesigned it as a custom theme while the SEO kept running.

The business

An Australian education and migration consultancy (Melbourne head office) helping students study in Australia, the UK, the USA and Canada — 12+ years, 10 offices in 8 countries, 5,000+ visas processed and 35+ scholarship programs.

The design

Deep navy with a blue-to-green gradient headline and a friendly, reassuring tone. The hero shows graduation photography with proof badges (5,000+ visas, 35+ scholarships); then country cards, nine services from counselling to post-arrival support, and a five-step journey from free counselling to first lecture.

At a glance
Client
EduQuest Australia
Industry
Education & migration consultancy
Location
Melbourne, Australia
Work
Design + SEO
  • 50–200leads a month
  • 10 → 358organic clicks a month
  • 160+search queries on Google page 1
How it was built

The tech behind EduQuest Australia’s website.

A custom WordPress theme, EduQuest 2.5.9, for PHP 7.4+ — built for this site, with the tools it needs inside.

  • WordPress
  • Custom theme
  • No page builder
  • Control Center

Platform

  • WordPressThe system the website runs on.
  • Theme: EduQuest 2.5.9Made for EduQuest Australia — not a bought template. Version on the live site.
  • PHP 7.4+The server needs PHP 7.4 or newer.
  • MHR License ServerTheme updates are delivered and licensed from my own server.

Code & languages

  • PHPThe theme’s templates and features are written in PHP; WordPress builds each page on the server.
  • HTML5 & CSSHand-written markup; the main styles are inlined in the page for speed.
  • JavaScriptPlain JavaScript, no jQuery — 1 theme script (uses the browser’s IntersectionObserver and fetch() APIs).
  • Schema.org JSON-LDFAQPage, Organization, WebSite — structured data on the homepage.
  • ImagesWebP images on the homepage.
  • FontsSelf-hosted web fonts (WOFF2) — no Google Fonts request.
  • ServerNginx.

Inside the theme

  • Custom WordPress themeNo page builder needed.
  • EduQuest Control CenterLeads inbox, applications, offices, homepage, tracking, speed and redirects.
  • MHR EduQuest CRMThe agency CRM, a separate PHP app.

From the theme’s own details and the live site’s pages and files, 6 Nov 2026.

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