Local SEO + Google Business Profile

Pest Control & Asbestos Removal — Perth & Melbourne, AU

Industry: Pest control & asbestos removal Perth & Melbourne, Australia
400+Australian clients so far
8cities, Brisbane to Cairns
20+custom websites — all ranking
Since 2013Australian local SEO
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The challenge

Pest control and asbestos removal are urgent, local searches: people call one of the first businesses they see on Google Maps. Thin pages and an incomplete profile lose those calls.

What I did

Custom websites and local SEO for brands such as Eco Pest Control Perth and Pro Asbestos Removal Melbourne — service and suburb pages, Google Business Profile work, citations and fast, mobile-first pages built for calls.

Local SEOGoogle Business ProfilePest controlAsbestos removalPerthMelbourne
How it was built

How the Australian websites were built.

One custom WordPress theme per brand — built to replace page builders and premium themes, with the tools each business needs inside.

  • WordPress
  • One custom theme per brand
  • PHP 7.4+
  • No page builder
  • MHR License Server updates

Platform

  • WordPressEvery site runs on WordPress.
  • Custom themesEach brand has its own theme — not a bought template.
  • PHP 7.4+The themes need PHP 7.4 or newer.
  • MHR License ServerTheme updates are delivered and licensed from my own server.

Code & languages

  • PHP (8.3–8.5 on the servers)Theme templates and features in PHP; WordPress builds each page on the server.
  • HTML5 & CSSHand-written markup with the theme’s own stylesheet and critical CSS inlined in the page.
  • JavaScriptSmall plain-JavaScript theme scripts (no jQuery on the checked sites).
  • Schema.org JSON-LDLocalBusiness, FAQPage, BreadcrumbList and Offer data for local search.
  • ServerLiteSpeed hosting.

Examples (by brand)

  • Smart Carpet PremiumKept the existing content, SEO tags and the Contact Form 7 quote form; new design, pricing, FAQ and testimonials.
  • Pro Asbestos Removal Melbourne ProPlugin-free, with its own board for contact details, quote form, enquiries, schema, llms.txt, redirects and page cache.
  • Smart Skip Bins Brisbane PremiumBuilt to replace Avada while keeping content, images, URLs and SEO structure.
  • Eco Pest Control Premium themesSeparate themes for Brisbane, Melbourne and Perth, plus Pro Pest Control Sydney.

From the theme’s own details and the live site’s pages and files, 6 Nov 2026.

Case studies

Read the full case study

Full case studies with numbers from Google Search Console and client reports.

Australian local service websites website
400+Australian clients so far
Design + SEO · Brisbane, Sydney, Melbourne, Perth, Adelaide, Gold Coast, Townsville, Cairns

Australian local service websites

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EduQuest Australia website
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EduQuest Australia

A custom website and SEO for an Australian education and migration consultancy, built around the student journey.

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400+search queries on Google page 1
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D.A. Academy of North Carolina

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