CRM consulting (Pipedrive) · USA · clients in the UK, US, Canada and Australia

CRM Squirrel

Custom Theme + SEO · Pipedrive Consultancy

A custom WordPress theme and SEO for CRM Squirrel, a Pipedrive consultancy — set up so sales teams book a call or request a free gap analysis.

ServicesDesign + SEO CountryUnited States Websitecrmsquirrel.com
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crmsquirrel.com
CRM Squirrel homepage — desktop
CRM Squirrel homepage — mobile
Results

What changed

Measured with Google Lighthouse on the live site (1 Nov 2026) — speed, SEO and accessibility scores you can re-check yourself.

100 / 99Lighthouse performance — desktop / mobileGoogle Lighthouse lab test, 1 Nov 2026
100Lighthouse SEO, accessibility and best-practices scoresGoogle Lighthouse lab test, 1 Nov 2026 (desktop and mobile)
0.5 slargest contentful paint on desktop (1.8 s on mobile)Google Lighthouse lab test, 1 Nov 2026
500+Pipedrive projects deliveredas stated on crmsquirrel.com
The business

CRM Squirrel is a Pipedrive consultancy: setup, automations, integrations, dashboards, training and migrations from HubSpot, Salesforce, Zoho or spreadsheets, for teams in the UK, the US, Canada and Australia.

The design

A clean, calm look in deep green with a fresh lime highlight. The hero headline sits beside a “Find the gaps costing you deals” form, so visitors can ask for a free Mini Gap Analysis without leaving the first screen.

At a glance
Client
CRM Squirrel
Industry
CRM consulting (Pipedrive)
Location
USA · clients in the UK, US, Canada and Australia
Work
Design + SEO
  • 100 / 99Lighthouse performance — desktop / mobile
  • 100Lighthouse SEO, accessibility and best-practices scores
  • 0.5 slargest contentful paint on desktop (1.8 s on mobile)
How it was built

The tech behind CRM Squirrel’s website.

A custom WordPress theme, CRM Squirrel Premium 1.8.4, for PHP 8.0+ — built for this site, with the tools it needs inside.

  • WordPress
  • Custom theme
  • LiteSpeed cache
  • Elementor → HTML

Platform

  • WordPressThe system the website runs on.
  • Theme: CRM Squirrel Premium 1.8.4Made for CRM Squirrel — not a bought template. Version on the live site.
  • PHP 8.0+The server needs PHP 8.0 or newer.
  • MHR License ServerTheme updates are delivered and licensed from my own server.

Code & languages

  • PHP (8.2.35 on the server)The theme’s templates and features are written in PHP; WordPress builds each page on the server.
  • HTML5 & CSSHand-written markup; the main styles are inlined in the page for speed.
  • JavaScriptPlain JavaScript, no jQuery — 1 theme script (uses the browser’s IntersectionObserver and fetch() APIs).
  • Schema.org JSON-LDBreadcrumbList, FAQPage, OpeningHoursSpecification, Organization, ProfessionalService, WebSite — structured data on the homepage.
  • ImagesWebP and AVIF images on the homepage.
  • FontsSelf-hosted web fonts (WOFF2) — no Google Fonts request.
  • ServerLiteSpeed.

Inside the theme

  • Custom WordPress themePlugin-free: forms, page cache, WebP, table of contents and security built in.
  • Elementor-to-HTML migrationMoved the old Elementor pages into clean theme HTML.
  • MHR LumeRank SEOThe only active plugin.

From the theme’s own details and the live site’s pages and files, 6 Nov 2026.

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